Driving Customer Adoption: The Career-Killing Mistake Most CSMs Make
Sep 24, 2024CLICK PLAY TO HEAR THE TOP MISTAKES CSMs MAKE WHEN DRIVING CUSTOMER ADOPTION:
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Here’s what you can expect from this episode:
Are you making this big mistake when asked about driving customer adoption? I've noticed that many in the Customer Success world often misunderstand this key area. So, in this episode, I’m going to set the record straight.
We'll define what a mature adoption strategy really looks like and what it entails. I'll also provide some practical tactics that you can immediately apply after listening. I’ll be sharing with you how to make yourself look better to higher-ups, whether it's to land a job, or to get a promotion.
Whether you’re a newcomer to Customer Success or a seasoned professional with years of experience, tune in to learn how to discuss adoption strategies effectively and avoid this career-killing mistake.
Topics covered on customer adoption:
- Why driving customer adoption isn't just about product training
- The differences between training, enablement and change management
- The power of having a success plan and understanding what will motivate people to change
- How to use data-driven arguments, case studies, testimonials, and concrete metrics to promote product adoption
- How you can strategically leverage champions in your accounts to drive adoption
- Priotitizng top-down support to drive change
- Where you can start embedding your product into your customers' internal processes
Resources Mentioned:
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Learn how to stand out and get interviews in today's crowded job market. Watch my FREE Training: How I Help My Clients Stand Out & Get Interviews
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Want to know how to SELL your experience, stand out from other candidates and show up confidently to your Customer Success job interviews? Watch my FREE Training: Nail Your Customer Success Interviews
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Actively looking for a job in Customer Success or plan to in the near future? Apply for 1:1 Coaching with me
Connect with Carly:
- Connect with me on LinkedIn
- Email me at [email protected]
Related Episodes:
- Episode 33: The $150K Resume: What Sets Apart Top Customer Success Earners
- Episode 32: Becoming Layoff-Proof: Securing Your Place in a Volatile Market
- Episode 28: Expedite your path to promotion by building this habit
- Episode 4: How to get promoted (Spoiler: it’s got nothing to do with your performance)
More about Customer Success Career Coach:
Customer Success Career Coach is the must-listen podcast for current and aspiring Customer Success pros. Join Carly and her guests as they spill the secret strategies and tips for building your Customer Success career. This isn't your typical snooze-fest – they’re diving deep into the world of Customer Success careers. Whether you're starting from scratch (hey career transitioners!) or eyeing that next big promotion, they’ve got the playbook for you. Every Wednesday, join Carly and her amazing guests as they dish out practical advice and real-life steps you can actually use. No fluff, just stuff you can apply ASAP to score that dream job, snag that promotion, or become the team rockstar.